About

Welcome to this small venture.

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I've loved keyrings and charms for as long as I can remember. Every vacation, every trip, every visit to the stationary store included hunts for keychains that I could add to my collection. I should like to add, I'd been putting keychains on my bags long before Hermes got the idea. Immense disappointment in keychain and charm options available gave way to a 'fuck it, I'll just do it myself' attitude that culminated in The Lucky Charm.

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I've spent countless hours scouring for the perfect charms; been through the wares of numerous charm sellers on Church Street and waves of online stores to find the perfect enamel charms for you. I hope you love your accessories as much as I loved making them for you.

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With love,

Shrida